Blog Post 11: Extra Credit

          The blog that I created for this class is the first time that I have ever used a blog before. It's probably also the first time that I've read any blogs before since I do that to see what other people in the class are thinking when I need help understanding a blog prompt.
          The positive aspects of using blogs in this course is that it forces you to use review the material you learned in class or from the textbook in order to complete your blog posts for each week.
          At times the blog prompts could be a little confusing, however for the most part I didn't really have any issues at all using the blog. It was very easy to set up and to use. It's a very straightforward kind of website. Any difficulties that I did have I could figure out by reading other students' from class blogs and see what they did.
          The most interesting and fun blog prompts were the ones where we were actually able to apply conceptual ideas that we learned from class to something. For example, my favorite blog post to do was the one where we found examples of the different types of shots from Charles Ramirez Berg's lecture from a movie that we liked and explained their significance.
          I don't whether or not blogs would be beneficial in other undergraduate courses at UT-Austin, but I do think that it a good tool for 305. In a class this size, it's nice to be able to classwork that let's us give our own ideas that we don't get to do when taking multiple choice tests.
         The only thing that I would suggest to improve using the blogs in 305 would be if the prompts were a little less confusing sometimes. Most of the time they were very easy to understand, but there were a few exceptions where I wasn't quite sure what you all were asking.
         Yes, you can use my blog in a paper or report.

Blog Post 10: Globalization

           Globalization, according to Professor Straubhaar's lecture, is inscreased opportunities for communication, exchange of material and symbolic goods, and migration of people across national borders.

           Globalization works hand in hand with several different concepts, including hybridization. Hybridization is the interaction or mixing between previously separate cultures over time. In other words, globalization uses hybridization to take two different cultures and use them to form an entirely new culture all together.

           The movie "The Lion King" is an example of globalization and hybridization. In this movie, Disney has taken elements of american culture and african culture to create a film that is not entirely american or african, rather it is something new. From tribal chanting to voice actors like Matthew Broderick this movie is a prime example of combing cultures to make something new.

Blog Post 9: Domino's Pizza

           Recently, Domino's pizza has been making commercials that depict their pizzas realistically. They don't airbrush their pizza or dress it up to be anything more than it is in each commercial. In some instances Domino's has even gone door to door to convince their customers to try their new and improved pizza.

           One of the potential appeals of advertising that applies to these commercials is the appeal of ubiquity. The appeal of ubiquity in advertisements means that an ad or commercial can attract attention from its potential consumers. Something that is ubiquitous is something that gives the feeling or appearance of surrounding you or being everywhere.

      
           The Domino's pizza commercial ads take place all over the country. There are multiple Domino's pizza restaurants in Austin, TX alone. The simplicity and genericness of these commercials draws attention to itself because it is going against what other commercials and ads are doing. These Domino commercials are very appealing to their consumers because they make the company appear trustworthy, and that they have a genuine, worthwhile product to stand behind.

Blog Post 8: Three Act Structure of Jaws

           The first act of Jaws, or the introduction of the film, establishes the conflict of the film, poses a central dramatic question, and gives us essential background information about our characters and location. The catalyst of the film occurs in the opening scene when Chrissie Watkins is eaten by a shark and found by Chief Brody the next morning. We are immediately drawn to Chief Brody as a relatable, hard-working character who wants to kill the shark. Right away though it is apparent from the chief's interaction with the townsfolk that Amity island is initially more concerned with making money from their island guests than with chief killing the shark. The Chief tries to shut down the beaches, but another boy is soon eaten just before the first turing point. This poses the central dramatic question of the film which is will Chief Brody kill the shark?

           The first plot point in the movie occurs when Alex Kitner, a young boy, is eaten by the shark. This escalates the stakes for the chief and forces him to make the decision to close the beaches indefinitely against the wishes of the mayor. This event propels the film into the second act where the chief, Hooper, and Quint all hunt for the shark at sea. This second act continues to build off of the first act and complicates the chiefs mission since he is now on the water which is the shark's territory. This second act is also the first time that the audience gets a real good look at shark.

           The second plot point of the film takes place between the second and third acts of the film.
Hooper goes down into a shark cage to try to kill the shark with a poison dart. This dramatically raises the stakes for Hooper since nobody has yet faced the shark while actually in the water. This second turning points render the final confrontation between the shark and Chief Brody inevitable and begins the third act. From this point on the violence escalates as the shark destroys the cage, eats Quint, and sinks the boat. The climax finally occurs in the final minuets of the film as Chief Brody and the shark finally square off, and the chief blows up the shark. With the central dramatic question answered and the main conflict resolved, the chief and Hooper swim safely back to shore.

Blog Post 7: TV Sitcoms

           An important aspect of of the TV sitcom is its modified three act structure. The three act structure of conflict, escalation, and resolution has been an established format for entertainment and story telling even before the early days of Classical Hollywood. In TV sitcoms however, due to commercial breaks, the three act structure is an efficient and simple formula that helps to capture the attention span of an audience for half an hour or so.

           A very popular, modern sitcom today is 30 Rock. Each episode of 30 Rock follows a very similar three act structure. In the first few minutes of the show a conflict is introduced. Liz Lemon usually has difficulty controlling one of her actors and Jack Donaghy faces some sort of business or relationship trouble. After the first commercial break the second act begins, and the original conflicts begin to escalade. Usually things have taken a turn for the worse as Liz prepares for the inevitable final confrontation with Tracy, an ex-boyfriend, or whatever it is that she is fighting against. Finally, in the third act, every plot line regarding Liz, Jack, Tracy, Kenneth, and Jenna comes together in some absurd way and together everyone solves their problems. Their problems for that episode are resolved, but these are only mini-resolutions. The story of 30 Rock as whole is pretty much the same at the end of each episode as it was at the beginning.

Blog Post 6: Rope

           In Alfred Hitchcock's film Rope, he uses camera placement and various shots to evoke different types responses from the audience throughout the film.

           In the opening scene, Hitchcock uses a long shot (LS) of a city street to establish the location of the film and to help orientate the audience. As the camera begins to rise, we hear a man scream offscreen in an one of the apartments. This shot explains that a man was just murdered in a busy neighborhood in broad daylight which initiates the whole plot of the movie.

           This medium shot (MS) is what we see immediately after the initial opening long shot. This medium shot gives us the vital information that a man has just been killed by two other men, Brandon and Philip. It gives the audience the knowledge that these men just committed murder and will spend the rest of the film trying to cover it up.

           This close-up shot (CU) took place in the final scene when James Stewart discovers the truth that these men committed murder. The rope he is holding is the murder weapon that the men used and is an important detail. It evokes regret and dread in Brandon and Philip once they discover that they have been found out.

Blog Post 5: The Studio System & Vertical Integration

           Vertical Integration was a very important aspect of what made Classical Hollywood's studio system so successful at the time. Vertical integration is when one company owns all levels of production in a company such as, production, distribution, and even exhibition. The studios had huge lots comprised of musicians, editors, and a stable of actors at their disposal.

          The kinds of films the studios produced under vertical integration varied from studio to studio. In vertical integration, each studio had contracts with certain stars, directors, editors, and anything else that you can imagine at their disposal for all of their films. Some big stars at the time would be in over 80 films a year as opposed to the 1 or 2 stars are in today.

           Casablanca is an example of a Warner Brother's film that wholly embraced the idea of vertical integration. This film starring Ingrid Bergman and Humphrey Bogart, two of Warner Brother's stars, was a global success after its release, and it was all made by Warner Brothers every step of the way. Michael Curtiz, a relatively unknown Warner Brother's director, directed the film and the most of the film was even shot on a lot in Warner Brother's studio. By controlling all aspects of the film from start to beginning, Warner Brother's made Casablanca a hit and one of the most successful movies of all time.