Recently, Domino's pizza has been making commercials that depict their pizzas realistically. They don't airbrush their pizza or dress it up to be anything more than it is in each commercial. In some instances Domino's has even gone door to door to convince their customers to try their new and improved pizza.
One of the potential appeals of advertising that applies to these commercials is the appeal of ubiquity. The appeal of ubiquity in advertisements means that an ad or commercial can attract attention from its potential consumers. Something that is ubiquitous is something that gives the feeling or appearance of surrounding you or being everywhere.
The Domino's pizza commercial ads take place all over the country. There are multiple Domino's pizza restaurants in Austin, TX alone. The simplicity and genericness of these commercials draws attention to itself because it is going against what other commercials and ads are doing. These Domino commercials are very appealing to their consumers because they make the company appear trustworthy, and that they have a genuine, worthwhile product to stand behind.
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